Holt Renfrew
Holt Renfrew needed to translate their premium in-store experience to digital, ensuring their e-commerce presence matched their luxury positioning. The key was understanding their sophisticated customer base and creating an online experience that reflected their high-touch in-store service.
E-Commerce Design • Mobile Optimization • Digital Experience Design • Brand Experience • Design System • Data Informed Design
Human-Centered Design Approach
Our process began with qualitative research, conducting in-depth interviews with luxury shoppers across Canada. Through competitive analysis of both luxury and non-luxury retailers, we established best-in-class benchmarks while identifying opportunities to innovate.
Digital Experience Design
Re-designed core e-commerce journeys based on extensive customer research, developing navigation and taxonomy structures that reflect luxury shopping behaviours. Our approach created digital touch-points that mirror the personalized service and attention customers receive in-store.
Customer Account Experience
Redesigned the entire customer account ecosystem with streamlined authentication, a personalized dashboard, unified purchase history, enhanced wishlist functionality, and intuitive self-management tools that give customers complete control while maintaining a premium feel.
E-Commerce Design
Translated Holt Renfrew's premium in-store experience to digital through careful attention to typography, white space, and visual hierarchy. The redesigned product presentation showcases luxury items with sophistication while maintaining intuitive navigation and clear paths to purchase.
Mobile Optimization
Enhanced the mobile shopping experience through optimized user flows designed specifically for sophisticated luxury shoppers. We reimagined navigation patterns, refined touch targets, and created innovative product viewing capabilities that maintain brand elegance while improving usability.
Design System Development
Created a comprehensive design system ensuring visual consistency while providing flexibility for merchandising needs. The modular component library enables rapid implementation of new features and seasonal campaigns without compromising brand integrity.
