Mejuri
E-Commerce Design • Conceptual Ideation and Visioning • Campaign Integration • App Design • Content Strategy • Email Design • SEO Enhancement • Design System Development • Data Informed Design
As Mejuri's Digital Design Leader, their online presence was elevated through comprehensive e-commerce design and systematic campaign integration.
The scope of work encompassed everything from strategic content development to technical SEO enhancement. The team built a robust CMS architecture and crafted a cohesive design system, while leveraging data-informed design decisions to optimize the user experience.
The result? A digital ecosystem as thoughtfully crafted as Mejuri's jewelry.
Campaign Integration
Unifying brand storytelling across all customer touch points, campaigns utilized modular content blocks efficiently deployed across platforms through campaign-specific templates in the CMS.
Product Listing Page Innovation
The PLPs that seamlessly integrated with content marketing initiatives, providing intuitive way-finding through carefully considered imagery and taxonomy. The redesigned listing experience maintains brand consistency while offering clear category hierarchies that guide customers naturally toward purchase decisions.
Search Experience Reimagined
The search functionality was completely revitalized with a dedicated landing page experience and visual search navigation. This transformation made product discovery more intuitive and engaging, accommodating various search behaviors from specific product queries to broader category exploration.
By treating each e-commerce touchpoint as an opportunity for both function and storytelling, we created a shopping experience that not only drives conversion but reinforces brand loyalty at every interaction.
Product Detail Page Transformation
The PDP redesign addressed four critical opportunities:
Prioritized Information Hierarchy - Streamlined presentation of product details with a carefully orchestrated flow that reduces cognitive load and guides customers through decision-making.
Journey-Stage Optimization - Recognizing that PDPs serve multiple roles (landing page, comparison hub, inspiration source), we tailored content presentation based on customer journey stage.
Enhanced Product Discovery - Implemented intuitive exploration of similar and alternative products, addressing the fact that 45% of in-session PDP views lead to another PDP.
Brand Storytelling Integration - Infused brand identity through consistent styling, inspirational content, and value proposition reinforcement.
E-Commerce Design
The approach to e-commerce design goes beyond aesthetics to create intuitive shopping experiences that drive conversion. Our comprehensive redesign of product detail pages (PDPs) and product listing pages (PLPs) transformed the customer journey through strategic information architecture and visual storytelling.
M+ Loyalty Program
Designed and launched the M+ loyalty program, transforming transactional customers into brand advocates. This program not only incentivized repeat purchases but created a community around the Mejuri brand through personalized experiences and exclusive offerings.
Mobile App Development
Created a native mobile experience that complemented the web platform while taking advantage of mobile-specific features. The app integrates innovative Style Stories that blend editorial content with shoppable moments, creating an experience that feels more like browsing a luxury magazine than a traditional e-commerce app. This seamless fusion of storytelling and commerce delivers a highly engaging shopping journey optimized for on-the-go browsing and purchasing, complete with personalized recommendations and easy access to the M+ loyalty program.
Design System Development
Created a comprehensive design system that established a unified visual language across Mejuri's digital ecosystem. The system's modular approach ensured consistent brand expression while enabling rapid implementation of new features and campaigns. This foundation not only streamlined the design-to-development workflow but also created a scalable framework that continues to support Mejuri's ongoing digital evolution.
